CREATIVITY IN 2024 LOOKS LIKE A BRAIN. AND FAKE DOLLAR BILLS.
nüclei
WHAT IS NÜCLEI?
A new brand founded by Donyé Taylor, a content creator and marketing consultant known for her work with Topicals. That checks out because the brand’s mood board is giving Topicals’ recent Slick Salve campaign:
nüclei Topicals
In a nutshell, the goal is to make creative inspiration accessible to those who were not exposed to creativity growing up, but actively immerse theselves in art and culture.
WHAT ARE THEY SELLING?
They just dropped their first two products:
brain bank level $2 idea bills
brain bank: The goal is to look at creative ideas as a form of currency. Every “idea” bill can be inserted into the bank and retrieved at the bottom. Each purchase includes a signed letter of authenticity. level $2 idea bills: Inspired by Donyé Taylor’s “level 2 philosophy”* which helps creatives think outside the box. These sheets fit perfectly into the brain bank.
*A concept and theory that your mind must operate at a certain level in order to innovate and create new things.
According to their website, a third offering is coming soon called Photo Lab. More on that once we have the details.
OTHER PLAYERS IN THE SPACE?
Melissa, co-founder of Melissa & Doug Toys, launched Lifelines last year:While not solving the same problem, they are using creative tools (e.g. pens, colored pencils, and journals) to help people spark their senses for stress relief and mental wellness. Definitely a brand to watch in 2024!
ANY THOUGHTS? EMAIL (OR DM) US: PEOPLEBRANDSANDTHINGS@GMAIL.COM.