LAUNCHES




SNIF LAUNCHED “VANILLA VICE,” THEIR NEW ICE CREAM-INSPIRED FRAGRANCE FT. NOTES OF MADAGASCAR VANILLA, AMBERWOOD, JASMINE, AND MORE
TRACY ANDERSON LAUNCHED “THE TRACY ANDERSON COLLECTION,” HER NEW LINE OF ACTIVEWEAR ESSENTIALS DESIGNED TO FEEL LIKE SKIN
CALIFIA FARMS LAUNCHED THEIR LIMITED-EDITION CHOCOLATE STRAWBERRY ALMOND CREAMER AVAILABLE EXCLUSIVELY AT TARGET
SOFT SERVICES LAUNCHED “THERAPLUSH,” THEIR OVERNIGHT REPAIR TREATMENT THAT CARES FOR BOTH HANDS AND CUTICLES
GLOSSIER IS LAUNCHING “FULL ORBIT,” THEIR NEW MULTI-BENEFIT,  HYDRATING, AND LIGHTWEIGHT GEL EYE CREAM THAT DEPUFFS AND VISIBLY REDUCES DARK CIRCLES
IPSY LAUNCHED THE “ICON BOX” BY GWEN STEFANI FT. HER MOST LOVED BRANDS INCLUDING CHARLOTTE TILBURY, DRUNK ELEPHANT, AND HER VERY OWN BRAND, GXVE BEAUTY
PURELY ELIZABETH LAUNCHED THEIR NEW LINE OF “COOKIE GRANOLA” AVAILABLE IN THREE FLAVORS: CHOCOLATE CHIP, DOUBLE CHOCOLATE, AND OATMEAL RAISIN
CHAMBERLAIN COFFEE LAUNCHED YUZU MATCHA MADE FROM 100% JAPANESE GREEN TEA WITH HINTS OF YUZU, ORANGE, AND GRAPEFRUIT
ILIA JUST LAUNCHED THEIR NEW “THE BASE FACE MILK,” FT. HYALURONIC ACID, BARRIER RENEWAL COMPLEX, MICROALGAE, AND PRICKLY PEAR
OREO AND BETTY CROCKER TEAMED UP ON A LINE OF BAKING MIXES AND FROSTING FT: OREO BROWNIE, CHOCOLATE CAKE, LAVA CAKE, WHITE CAKE, AND OREO WHIPPED FROSTING
MCCONNELL’S FINE ICE CREAMS BROUGHT BACK THEIR RASPBERRY CHEESECAKE AND CHOCOLATE CRUST FLAVOR AVAILABLE EVERYWHERE
VAN LEEUWEN ICE CREAM FINALLY LAUNCHED WAFFLE BOWLS (FOR THOSE OF YOU WHO LOVE CONES BUT DONT LOVE THE MESS)
JULY LAUNCHED “OBJECTS OF EXPLORATION,” THEIR NEWEST COLLECTION AVAILABLE IN PLUM, FRENCH BLUE, AND CREAM
LAWLESS DROPPED THEIR CHERRY VANILLA COLLECTION FT. TWO NEW PRODUCTS: TINTED BALM STICK AND QUEEN-SIZED PLUMPING GLOSS
TOUCHLAND BROUGHT BACK THEIR “MANGO PASSION POWER MIST” DESIGNED TO “TRANSPORT YOUR SENSES TO A TROPICAL PARADISE”
GLOSSIER IS LAUNCHING “FULL ORBIT,” THEIR NEW MULTI-BENEFIT,  HYDRATING, AND LIGHTWEIGHT GEL EYE CREAM THAT DEPUFFS AND VISIBLY REDUCES DARK CIRCLES
SWEETHEARTS IS SELLING “SITUATIONSHIP BOXES” WITH BLURRY TEXT AND LITERAL MIXED MESSAGES FOR VALENTINE’S DAY
OSEA LAUNCHED “COLLAGEN DREAM NIGHT CREAM,” THE FIRST NIGHT CREAM PROVEN TO REDUCE THE EFFECTS OF STRESS ON THE SKIN
CHOBANI LAUNCHED “CHOBANI CREATIONS GREEK YOGURT,” THEIR NEW DESSERT-INSPIRED SNACK AVAILABLE IN SIX FLAVORS
KOSAS IS LAUNCHING NEW SHADES OF THEIR ICONIC AND BELOVED REVEALER CONCEALER WITH COOL AND NATURAL UNDERTONES
HALO TOP LAUNCHED THEIR “HALO TOP ATHLETES” PROGRAM, GIVING $5K (AND ICE CREAM) TO FUEL EVERYDAY ATHLETES’ NEW YEARS RESOLUTIONS
TALEA BEER LAUNCHED THE “SPRITZY SOUR,” A NON-ALCOHOLIC VERSION OF THEIR STRAWBERRY LEMONADE SPLASH SOUR ALE THAT IS <0.5% ABV
CALIFIA FARMS ANNOUNCED THE RETURN OF “MINT CHIP,” THEIR FAN-FAVORITE, LIMITED-EDITION OAT CREAMER ROLLING OUT NOW
L’APPARTEMENT 4F SIGNED THE LEASE ON A WEST VILLAGE BAKERY, JAMES BEARDS’ OLD APT., MARKING THEIR SECOND NEW YORK CITY LOCATION
SAMI CLARKE AND SAMI SPALTER, CO-FOUNDERS OF FORM, LAUNCHED “TRANSFORM,” THEIR PODCAST ABOUT GROWTH AND INTENTIONAL LIVING
CONTENT AND MARKETING GENIUS DONYÉ TAYLOR LAUNCHED NÜCLEI, A BRAND REPURPOSING EVERYDAY OBJECTS INTO FUNCTIONAL ART TO BOOST CREATIVITY AND EXPRESSION
CELSIUS JUST DROPPED THEIR NEWEST SWEET AND TART FLAVOR, “FIZZ-FREE BLUE RAZZ LEMONADE,” SOLD EXCLUSIVELY AT 7ELEVEN
LIQUID DEATH LAUNCHED “HORRORSCOPES,” THEIR NEW SMS PROGRAM SENDING SUBSCRIBERS FREE HOROSCOPES ALL YEAR LONG
LADY M CONFECTIONS LAUNCHED A LIMITED-EDITION LUNAR NEW YEAR GIFT SET FT. BON BONS, CRÊPE BISCUITS, AND 5 RED ENVELOPES
BACKDROP LAUNCHED FOUR NEW COLORS FOR THE NEW YEAR: MASTERPIECE THEATER, ROCOCO,
BADA BING, AND CAKE SHOP
LEMON PERFECT IS ROLLING OUT LARGER BOTTLES AND LAUNCHING THREE NEW FLAVORS: BLUEBERRY, COCONUT, AND WATERMELON
FLAMINGO ESTATE LAUNCHED THE “PETRICHOR” CANDLE AND SOA BRICK WHICH CHANNEL THE AROMA OF FLAMINGO ESTATE AFTER A RAIN
JAKE SHANE (@PASSTHATPUSS) IS LAUNCHING HIS DEBUT PODCAST “THERAPUSS” ALL ABOUT “QUALITY CARE FROM UNQUALIFIED EXPERTS”

GOT A TIP? EMAIL (OR DM) US. PEOPLEBRANDSANDTHINGS@GMAIL.COM.